Know your customers
In cruisng the theory side of things, this came up in searching for change and innovation theory
http://www.personal.psu.edu/faculty/s/j/sjm256/portfolio/kbase/Systems&Change/ChangeProcess.html
Have seen this list before but now have a copy (types of people in how they adopt new technology
Adopter categoriesRogers suggests five characteristics of members of the social system using the innovation:
1. innovators (risk takers)2. early adopters (hedgers)3. early majority (waiters)4. late majority (skeptics)5. late adopters (slowpokes)
the question for me to answer is
Questions for the practitioner
What attributes can I build into the innovation or its implementation strategy to facilitate its acceptance by the intended adopter? What type of adopter are my students??
The site has lots more on change theory and links.